what happens in many cases is that the web masters may focus more on ranking without thinking of what the is the effect of the contents on the website. In many cases, they through the sole purpose of having a site through the window and concentrate more on the ranking and not returns. In almost all cases, the purpose of having a site that would be promoted is to increase traffic to the site.

The increase in traffic should lead to an increase in the number of purchases which would have been made. This would not be the case if you use doorway pages. These are pages added to a website solely to target a specific keyword phrase or phrases and provide little in the way of value to a visitor. Generally the content on these pages provide no information and the page is only there to promote a phrase in hopes that once a visitor lands there, that they will go to the homepage and continue on from there.

____________________________
SEM professional | Search Engine Marketing | Web Site Marketing Strategies